The film opens in Spain, where Sanjay (Ajay), a contractor, with the help of an MLA from Visakhapatnam tries to convince Deva (Sharwanand) to clear a slum area which can be used for the construction of the Vizag International Airport, so that the value of the neighboring land, which is meant for the construction and belongs to Sanjay, will increase. Deva refuses the request. The film proceeds as Deva recounts the story of his rise from an illegal black market ticket seller to an international liquor baron.
In the 1990s Visakhapatnam, Deva (Sharwanand) and his friends sell illegal black tickets for films. During this time, Deva falls in love with Gita (Kalyani Priyadarshan). When the prohibition of alcohol is announced in 1997, Deva decides to enter the illegal liquor business, smuggling alcohol from Orissa into the city and then selling it. In this process, Deva and his gang subsequently lock horns with MLA Simhachalam (Murli Sharma), another illegal liquor baron.
In the present, Deva and his daughter Sahasra (Preethi Alluri), become well acquainted with Gita (Kajal Aggarwal), a doctor. During an outing to a mall with Sahasra and Gita, an assassination attempt is made on Deva by Sanjay, who has colluded with Deva’s rivals in Spain and is being assisted by Simhachalam.
