10 Endrathukulla (transl. Before I count to 10) is a 2015 Indian Tamil-language romantic road action film written and directed by Vijay Milton and produced by A. R. Murugadoss under the banner A. R. Murugadoss Productions and Fox Star Studios. The film features Vikram and Samantha Ruth Prabhu in the lead roles. Made on a budget of ₹65 crore, principal photography and filming took place in February 2014. The film was slated for a January 2015 release, but it was postponed, due to the release of I (2015). It was released on 21 October 2015, coinciding with the Dusshera festival. Despite receiving mixed reviews, the film was an average success at the box office, grossing 51crore worldwide. The film was dubbed and released into Hindi as 10 Ka Dum in 2016. The core plot is partially inspired from French action-thriller film The Transporter.
A driving instructor (Vikram) who refers to himself by various names (such as “James Bond”, “Mani Ratnam”, or “Sunil Gavaskar”) but never reveals his actual name is assigned by a local criminal Das (Pasupathy) to deliver a woman named Shakeela (Samantha Ruth Prabhu) to Pooran Singh (Abhimanyu Singh) in Mussoorie.
Shakeela is an orphan who has failed her driving test 14 times. The driving instructor is constantly irritated by Shakeela’s antics during the journey to Mussoorie but soon falls in love with her. At Mussoorie, he learns from Pooran that Shakeela is to be delivered to Daksha Bhai (Rahul Dev), an upper-caste landlord from an Uttarakhand village. He delivers Shakeela to Daksha and is invited to stay at his ancestral mansion for a festival. During the stay, he finds out why Shakeela has been delivered to Daksha: Shakeela is the doppelgänger of Daksha Bhai’s sister Gadgi Moi (Samantha Ruth Prabhu), a cruel, merciless upper-caste leader who has been sentenced to death for orchestrating a massacre against the lower-caste people. Daksha Bhai plans to send Shakeela to jail in the place of Gadgi, who has been released on parole to perform the last rites of her dead grandmother.
The plan backfires as Shakeela escapes from the police. In the chaos that ensues, Gadgi breaks her cover and kidnaps Shakeela, planning to kill her in a moving train. The driving instructor manages to rescue Shakeela and kill Gadgi. Daksha, distraught at Gadgi’s death, commits suicide by jumping off the train with her body. In the end, the driving instructor and Shakeela, who are now in a relationship, happily drive back to Chennai. During the journey, the driving instructor whispers his real name in Shakeela’s ear, to which she reacts in a disgusting manner.