The film begins with Deepthi receiving the news of her father’s death. She and her husband Chandu reach their village and meet their family. Ramaraju, Deepthi’s brother and the local sub-inspector, tries to talk to her, but she shuts him down and goes to her ex Jayakrishna’s house in his jeep. Her friend Padmaja accompanies her, and they spot a couple arguing. Deepthi finds their issues very similar to her past with Jayakrishna, and narrates her story.
Jayakrishna, the son of a milkman, studies in the same college as Deepthi’s. He once saw her rehearsing for a performance as a goddess, and fell in love with her. However, unlike Deepthi, he is dark skinned and from a poor economic background. Hence, he never expresses his feelings towards her. A year later, a few seniors rag Jayakrishna by tricking him into going to Deepthi’s rehearsal and then beat him up for “teasing girls”. Deepthi and her friends go to the principal and explain what truly happened, and Jayakrishna gets out of trouble. However, he starts avoiding them, as he does not want anyone to think badly. Deepthi confronts and proposes to Jayakrishna. On Jayakrishna’s request, she accepts to keep their relationship a secret. With her encouragement, he beats up the seniors who beat him up and earns confidence and courage.
Unexpectedly, Padmaja and Jayakrishna’s friend Bala Yesu “Balu” get to know about their relationship. They, too, accept to keep this a secret. Things go well for the couple until a fest, where the college principal denies Jayakrishna an opportunity to speak on the stage because of his skin tone. Jayakrishna feels insulted and gives a speech on the stage, criticising colour discrimination in front of the chief guest – a foreigner who does not understand Telugu and considers it a speech favouring engineering.